Speaking about the brand’s endeavor, Anant Daga, Managing Director TCNS Clothing Co. Ltd. said, “We have been relentlessly working to nurture a change towards responsible fashion. With the ‘I am Awake’ campaign, our endeavour is to make people at large aware that their fashion choices can be responsible too. Our association with Solar Charkha Mission & Aditya Birla Group (Livaeco) helps in creating responsible fashion-forward collection season-on-season. It’s a long journey which will always be work in progress but we are excited to take the first steps and are committed to building on it."
Further he added,
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Over the years, the brand has been known to constantly work on providing contemporary fashion to the consumers, taking inspirations for the latest fashion trends & forecasts from the west and transforming them into silhouettes and styles relevant to the contemporary Indian woman.
The Spring Summer’20 Collection -