ITS典范生活方式品牌推出Eeken的针对青少年的

EEKEN range will be focusing on shoes like Lifestyle, Canvas and Athleisure; Sandals & Flip-flop segments, which are designed in London UK and made in India.
Paragon

ITS已经推出了典范鞋类及生活方式品牌athleisure Eeken为了瞄准年轻,有趣,活性基因ž观众。

鞋业公司开发Eeken与注射的纯正爽瞬间变成日常生活,程序和追求时尚的年轻而充满活力的消费者的意图。该品牌提供一系列生活方式的运动鞋可访问,耐用和切合到“周末生活”。

Sachin Joseph, EVP Marketing, EEKEN & Information 技术, Paragon Footwear, said, “India is the fastest growing market for athleisure and sportswear. We are thrilled to bring our top of the line offering to our loyal consumers who are young, ambitious and always on the move. The EEKEN range will please discerning audience across age groups.”

“百丽宫是著名的质量,耐用性和物有所值ITS很受消费者。随着Eeken我们将推动设计和风格在athleisure和生活方式段的信封。 Eeken产品将被设计在伦敦和适合追逐时尚的男性和女性的味道,“我补充道。

新Eeken范围

EEKEN range will be focusing on shoes like Lifestyle, Canvas and Athleisure; Sandals & Flip-flop segments, which are designed in London UK and made in India.

ESTA范围将在第一阶段80多个独特的有无鞋的设计。在接下来的季度中,消费者将有来自开放鞋类挑选的选项:如触发器和凉鞋。

Joseph Zachariah, Director (Sales & Marketing), Paragon Footwear, stated, “Youngsters today are opting for sporty looks and this trend is driving the growth of the athleisure market. EEKEN will operate in the mid-priced segment but in the affordable lifestyle segment. We are coming up with 80 designs to suit the aspirations and needs of 18-25 years age group across middle-class income households. Our offering is designed to please.” 

Eeken的可用性

Initially, Paragon will launch EEKEN range in markets like Mumbai, Pune, Nagpur, Nasik, Ahmedabad, Hyderabad & Bangalore. In the second phase expansion, the company will cover other metros and cosmopolitan cities throughout the country.

模范鞋类的主要力量广泛传播是ITS经销商和分销商网络。通过全国2.5十万零售商品牌的品牌形象的自豪。

鞋类市场

从整体市场的开放和封闭鞋类,市场的近60%是无组织的40%,而市场的组织。

女子鞋帽类使了市场的约30%,预计在20%的复合年增长率增长,而男人的鞋占60%和10%的复合年增长率增长。市场的其余部分与10%的贡献功不可没的孩子,以12%的复合年增长率增长至15%。

 
 
 
 
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