Flipkart makes 1st entry into offline world with Furniture Experience Centre in 班加罗尔

This development underscores the importance of having an offline presence for categories like furniture, which still requires a touch-and-feel format for customers.
Flipkart

Online marketplace Flipkart has launched its first Furniture Experience Centre in 班加罗尔. With this, the company has made its first foray into the offline space.

Flipkart’s furniture experience centre in 班加罗尔 is spread across 1,800 square feet. It targets to provide customers a glimpse into the selection offered along with creating awareness around seamless buying and installation.

This development underscores the importance of having an offline presence for categories like furniture, which still requires a touch-and-feel format for customers.

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“The idea behind the FurniSure Experience Zone is to allow customers to explore Flipkart Furniture’s offerings in a new and innovative 时尚,” he further stated.

The company is also working with Google to enhance customers' overall viewing experience at these FurniSure Experience Centres through integration with Google Lens. 

Flipkart Furniture is also looking to launch two more experience centres in 班加罗尔, while also planning to expand to other metros.

 
 
 
 
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