Sanjeev戈恩卡ESTA RP组如何支持启动推动健康革命?

阿育吠陀出口只有约每年1亿美元从印度和ESTA需要多方面的提高。
How this RP Sanjeev  Goenka Group Backed  Wellness 启动 is Driving Wellness Revolution?
阿琼维迪

博士。维迪的是一个三岁的新时代的草药产品的启动,成立2016年十月公司努力带来的阿育吠陀我们丰富,传统的印度科学发展到今天的现代消费者 - 无论是在印度和世界各地。维迪成立由家庭,拥有超过150年WHO阿育吠陀遗产,我们的制剂已经通过了一代又一代,治疗数以千计病人的过程中。 

在“业务”今天,因为它是由阿琼维迪他的祖父逝世后开始。我继承了配方的强大的资源库,从他的祖父和阿育吠陀的力量真的相信。我曾留学美国,看到对自然的举动和有机产品在西方。另外我看到瑜伽要重新打包上诉到现代消费者。 ESTA瑜伽导致成为一个家喻户晓的名字和一个庞大的产业这包括瑜伽垫,瑜伽健身房和瑜伽服饰的诞生。阿琼看到了一个机会与阿育吠陀也和想创造的阿育吠陀,这是有吸引力和接触到现代消费者的格式。因此,博士。维迪的Born是 - 采取传统的印度科学和150多年的家族传统在21世纪。

今天,博士。维迪的是印度最大的在线草药产品品牌超过1000个订单,每在我们自己的平台每天将很快建立在离线和全球市场更深层次的存在之一。在独家对话阿琼更多地谈论公司和行业。

你有什么评价关于在印度阿育吠陀市场。根据你的,有什么因素推动的部分ESTA增长?

The Ayurvedic market in India is going through an exciting time. While Ayurveda has been with India for more than 5,000 years, the industry was largely asleep in independent India as a step sibling to allopathy. The natural and organic revolution came to India and with it and with it, Ayurveda also began its ‘renaissance’. The new government in 2014, created the Ministry of AYUSH (Ayurveda, Yoga, Unani, Siddha and 主页opathy)– a monumental moment for our industry. 品牌 were being created as urban consumers were demanding Ayurveda for the first time in India’s independent history. The large consumer companies in India who had traditionally stayed away from these types of 制品 started launching completely herbal lines. The Prime Minister of India Shri Narendra Modi Ji also shows a strong commitment to pushing the science forward and thus, the industry has grown to >USD 4b and is expected to grow at 16%+ pa according to a recent CII report.

 根据你的,什么是阿育吠陀零售市场在印度的挑战是什么?

Ayurveda is an industry that has been categorized by a few big brands with >USD 100m in revenue and 1000s of smaller brands/manufacturers. In the past, given the sheer scale of these larger brands and the expense that it takes to build and 离线 brand in India, midsized brands were few and far between in Ayurveda. This is changing with the advent of digital as lean business models are now possible. Also, a challenge in the past was that consumer awareness was low in relation to Ayurveda but this has changed rapidly in India over the last 5 years as consumers have begun to demand Ayurvedic 制品.

什么是品牌的电流分布。展望未来,这将是扩大规模的分销策略?与您的产品提供现代零售商?

DR. Vaidya’s is a digital first brand in that >90% of the brand’s sales come via online. The brand has been built on the back of the digital revolution in India to solve the problem of access. While Arjun’s ancestors provided a free consultation in a clinic, this has now been taken online. Today, consumers across India can access an Ayurvedic doctor free via DR. Vaidya’s and only pay for the medicine which they may choose to buy. This has allowed the brand to scale rapidly, establish a leadership position in the digital Ayurveda domain and cross 1,000 orders per day just on their own website (i.e. not including marketplaces like Amazon, 1mg, Netmeds, Nykaa etc.) The brand also has some presence in modern retail with partnerships with chains like Spencer’s, Nature’s Basket, Apollo, Noble Plus, Twenty-Four Seven etc. Going forward, while the brand will grow its presence further 线上, there will also be a focus on increasing the 离线 presence in India (selectively) as well as a strong global presence.

或者是你的自举迄今已募集资金的任何为哪般?

该品牌是短缺2.5年来首次启动直到2019年6月该公司最近提出当一系列一轮美元5米(〜35 INR CR)从RP桑吉夫戈恩卡组〜股权。

最后,请突出你的发展计划?

阿育吠陀行业和这个房间的印度人有责任 - 我们国家有很多报价,我们有责任把它带到世界各地。愿我们的传统似乎老unsexy我们,但如果深入挖掘不够,还有在那里有很多“酷”的。例如,医生。维迪的拍了长期的肝脏保护和重新包装它作为一个宿醉治疗。阿育吠陀出口只有约每年1亿美元从印度和ESTA需要多方面的提高。在博士。维迪的,我们的每一件产品承载的印记,“印度的骄傲”和该品牌旨在吸引印度的这个标志到超过50个国家的5年。

 

 

 

阿琼维迪
 
 
 
 
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