设计师如何风扇产生的牵引力超越HNIs?

在独家对话,尼莎kukrejah,方正,Luxaire浅谈新机遇的奢华空间风扇。
设计师如何风扇产生的牵引力超越HNIs?
尼莎kukrejah

你有什么评价风扇关于在印度的奢侈品市场。根据你的,有什么因素推动的部分ESTA增长?

The luxury Fan market is still in its nascent stage in India. People are just taking note of the various design features, that Ceiling Fans as a category, can provide. Earlier a Fan was only expected to throw a lot of air! Later, when AC’s were introduced fans became secondary. The 豪华 fan market applies to designer 主页s/ villas and hotel/resorts application. In commercial areas there is a tendency to be fully airconditioned. Today there are a lot of designer fans with green technology & convenient applications that seem to be piquing interest with our clients.

告诉我们关于Luxaire豪华球迷印度的旅程?是主要倾向收购什么德埃斯特市场?

We started Luxaire in 2012, offering Original brands of Designer & 豪华 Fans from Europe with niche 制品 like the Single blade Fan, Double blade Fan, Canvas blade technology, Flush mount Fans (no rod) & even BLDC风扇电机 at a time, when no one had even heard of it!

India has always been an interesting market for all 制品, whether Fmcg or 豪华 brands. Each state is different in their perception of a Designer Ceiling Fan & how they assess their value. For e.g., a Luxaire client in Lucknow or Ludhiana want their 主页s to look so different that no one in a km radius should have a similar design! In Mangalore or Chennai, clients look at classic materials, green technology and durability.

With unique 营销 & word of mouth through our esteemed clients – word spread that buying a Luxaire Fan meant you’ve arrived. You can buy a sports car or a fabulous bungalow today (as do many others), but not many people get to change their Fan! Luxaire Fans are Exclusive just, as a diamond is rare. It’s the small design aspects in your 主页, pieces that are not just for show, but can keep you cool or warm (in winter) by also making a style statement. Believe us, once your guests see your lobby or dining room with Crystal chandelier Fans or Fan blades with Wooden grains that are so silent – that your AC makes more noise; there is no turning back to commercial fans.

请告诉我们您当前的在线分发以及在离线空间。展望未来,什么是向上扩展的分配计划?还做你的工作随着现代零售商的分销战略的一部分?

We currently distribute offline through our 3 store fronts – Bangalore is our Experience centre (India’s largest store of 3500sqft hosting 150+ running models) and all dealers across the country, are invited here to get a flavour of what to expect from our vast collection of >500 SKUs. Hyderabad & Kochi are the other key markets that are serviced through the respective display centres.

我们的在线网站得到了很多的牵引,在业务现在是8三年连续。

在这一点的时候,我们不存在于现代零售,因为我们想专注于提供解决方案给客户,而不仅仅是销售产品。

谁您认为你的竞争对手?

在一个利基市场之中,还有没有其他的球员,他已经覆盖豪华fans的整个范围中的所有尺寸,形状和颜色下面,所以在某种程度上,我们正在努力竞争与自己自己每年更明智。

  • BLDC风扇电机
  • 透明的刀片球迷
  • 嵌入式安装风扇
  • 兼容球迷自动化
  • 水晶吊灯或风扇
  • 设计师落地扇
  • 度假或室外风扇

消费者如何演变行为在这一领域?

INITIALLY一点也不在乎客户端关于球迷,只要它是功能性的。提高水平的抱负和青少年米,开始独立生活带回家贷款和有兴趣设计的家园,自己的喜好(从他们的父母的方式非常不同),我们看到了市场的回升,在过去的几年里。

We are lucky to have the kind of collection that can keep both set of clienteles happy - the yuppy whose more technology savvy and the middle-aged clients whose ‘been there done that’ & know exactly what they want. We have always done things differently & many a time, we’ve told clients not to purchase if it doesn’t meet their requirements. That way we’ve earned a customer for life as we don’t believe in short cuts. From being a onetime purchase, today we get repeat purchase from Hotels, and HNIs for their 2nd /3rd 主页s...

最后,请突出你的发展计划?

We’re strong in the south market and going forward, we intend to open more display centres in the north & west of India.We have aggressive plans to open another 15 stores in the next three years.

 

尼莎kukrejah
 
 
 
 
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