The luxury Fan market is still in its nascent stage in India. People are just taking note of the various design features, that Ceiling Fans as a category, can provide. Earlier a Fan was only expected to throw a lot of air! Later, when AC’s were introduced fans became secondary. The 豪华 fan market applies to designer 主页s/ villas and hotel/resorts application. In commercial areas there is a tendency to be fully airconditioned. Today there are a lot of designer fans with green technology & convenient applications that seem to be piquing interest with our clients.
We started Luxaire in 2012, offering Original brands of Designer & 豪华 Fans from Europe with niche 制品 like the Single blade Fan, Double blade Fan, Canvas blade technology, Flush mount Fans (no rod) & even BLDC风扇电机 at a time, when no one had even heard of it!
India has always been an interesting market for all 制品, whether Fmcg or 豪华 brands. Each state is different in their perception of a Designer Ceiling Fan & how they assess their value. For e.g., a Luxaire client in Lucknow or Ludhiana want their 主页s to look so different that no one in a km radius should have a similar design! In Mangalore or Chennai, clients look at classic materials, green technology and durability.
With unique 营销 & word of mouth through our esteemed clients – word spread that buying a Luxaire Fan meant you’ve arrived. You can buy a sports car or a fabulous bungalow today (as do many others), but not many people get to change their Fan! Luxaire Fans are Exclusive just, as a diamond is rare. It’s the small design aspects in your 主页, pieces that are not just for show, but can keep you cool or warm (in winter) by also making a style statement. Believe us, once your guests see your lobby or dining room with Crystal chandelier Fans or Fan blades with Wooden grains that are so silent – that your AC makes more noise; there is no turning back to commercial fans.
We currently distribute offline through our 3 store fronts – Bangalore is our Experience centre (India’s largest store of 3500sqft hosting 150+ running models) and all dealers across the country, are invited here to get a flavour of what to expect from our vast collection of >500 SKUs. Hyderabad & Kochi are the other key markets that are serviced through the respective display centres.
We are lucky to have the kind of collection that can keep both set of clienteles happy - the yuppy whose more technology savvy and the middle-aged clients whose ‘been there done that’ & know exactly what they want. We have always done things differently & many a time, we’ve told clients not to purchase if it doesn’t meet their requirements. That way we’ve earned a customer for life as we don’t believe in short cuts. From being a onetime purchase, today we get repeat purchase from Hotels, and HNIs for their 2nd /3rd 主页s...
We’re strong in the south market and going forward, we intend to open more display centres in the north & west of India.We have aggressive plans to open another 15 stores in the next three years.