“印度客户有精心设计的美容品牌的胃口”:ISHAAN耆那教

ISHAAN耆那教,在biotique谈到了本土的美容产品市场在印度的指数增长和它们是如何acing他们的全方位渠道游戏总监。
“印度人 customers have an appetite for well-crafted beauty brands”:ISHAAN耆那教
ISHAAN耆那教

印度美容市场是无处接近亚洲同行ITS。虽然我们已经有品牌,如拉克美,然而,在过去十年中,有在土生土长的美上升的指数增长。印度消费者接受这样的品牌;如果是这样,为什么?

Biotique has been at the forefront of the beauty & wellness sector for 25 years, the brand was one of the first in the country to promote Ayurvedic products that encompass 100% natural ingredients. From then to now, there has been an upward graph for us, as more & more consumers are becoming aware of the benefits of Ayurvedic products, the demand for products that encompass natural substances is also growing. 印度人 consumers are receptive to 主页grown beauty brands for its affordable pricing yet efficacious results. Biotique has always created 制品 keeping in mind the consumer interest and needs; we offer solution based rituals for the modern day 消费者s who are looking for efficacious and time saving regimens to maintain flawless skin and hair. 

国际尽管美容品牌涌入,印度人似乎仍然有精心设计的印度品牌在彩妆的食欲和护肤品都集中在干净的素食美容和阿育吠陀。有没有什么具体的因素已经在这导致?                       

Indian 消费者 is deeply rooted to traditional Indian herbs and wants to use products made of traditional Indian recipes and medicine. However they are constrained for time. They are looking for efficacious and time saving regimens to maintain flawless skin and hair.  India is a very buoyant market with 60% of its population under the age of 30. Biotique appeals to the youth & intelligentsia of the society who are looking at highly scientific and efficacious products. Biotique products are perfect for the Indian customer as they are scientifically advanced products based on 印度人 traditional medicine and are highly efficacious. Also the increasing awareness through digital /线上 mediums has made them conscious and aware, which has increased the demand for natural, organic and vegan beauty 制品 in India. 

 在线妆店nykaa尤其是印度取得的二线品牌进入,以及消费者2-3。考虑到还有的在那里的品牌,什么是在太空中脱颖而出的一些挑战在线这样的饱和涌入?

E-commerce is a very important aspect for our business and Biotique is currently the no. 1 selling personal care brand on most online platforms in India digitally. We are also retailing 线上 through our own E-commerce website . We are delivering to all major and smaller cities pan-India. We are operating in more than 1 lac pincodes pan-India via our own website and delivering to tier 2 & tier 3 cities as well. 

难道我们最近涉足了很多影响者的营销广告活动的病毒含量并随着在数字领域曾与一些领先的影响力和内容创作者在市场上。具有明确的焦点上的产品即的USP阿育吠陀我们在通过增加而增加我们的数字足迹有创造可信的内容,并提高我们的工作盐。  

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