Biotique has been at the forefront of the beauty & wellness sector for 25 years, the brand was one of the first in the country to promote Ayurvedic products that encompass 100% natural ingredients. From then to now, there has been an upward graph for us, as more & more consumers are becoming aware of the benefits of Ayurvedic products, the demand for products that encompass natural substances is also growing. 印度人 consumers are receptive to 主页grown beauty brands for its affordable pricing yet efficacious results. Biotique has always created 制品 keeping in mind the consumer interest and needs; we offer solution based rituals for the modern day 消费者s who are looking for efficacious and time saving regimens to maintain flawless skin and hair.
Indian 消费者 is deeply rooted to traditional Indian herbs and wants to use products made of traditional Indian recipes and medicine. However they are constrained for time. They are looking for efficacious and time saving regimens to maintain flawless skin and hair. India is a very buoyant market with 60% of its population under the age of 30. Biotique appeals to the youth & intelligentsia of the society who are looking at highly scientific and efficacious products. Biotique products are perfect for the Indian customer as they are scientifically advanced products based on 印度人 traditional medicine and are highly efficacious. Also the increasing awareness through digital /线上 mediums has made them conscious and aware, which has increased the demand for natural, organic and vegan beauty 制品 in India.
E-commerce is a very important aspect for our business and Biotique is currently the no. 1 selling personal care brand on most online platforms in India digitally. We are also retailing 线上 through our own E-commerce website . We are delivering to all major and smaller cities pan-India. We are operating in more than 1 lac pincodes pan-India via our own website and delivering to tier 2 & tier 3 cities as well.