Today sleep is next to fitness and it is catching up its due importance. In the recent past lot of developments took place within the industry in terms of new technologies and innovations – be it memory foam, Green Gel foam and coir etc. which are bouncing back to its past glory, however, Spring Mattresses are losing its share in the market gradually. Though, awareness is still an issue when it comes to the selection of mattresses, but the increasing purchasing power of 印度人 consumers as well as more exposure due to international travels, people are aspiring to have high-end and new age mattresses which ensure the right spine & back support offering a perfect sleeping experience.
Established in 1988, Centuary Fibre Plates was founded by Late Mr. Bhagwandas Malani & his son Mr. Purshottam Malani. The company had initially started-off as an OEM of rubberized coir for a then popular mattress brand called “Rilaxon”. By early 1990s, the company launched its own brand and called it ‘Centuary Mattresses’, which later became a household name in South and Central India. Three decades old, Centuary Mattresses is one of the leaders in bedding solutions and offers variety with comfort and currently features in the top 3 players in the 印度人 mattress industry. Over the years, 中央床垫 has grown from a single plant to 3 plants in the country – 2 in Telangana and 1 in Orissa.
在本财年初，电子商务对我们整体销售额的贡献率为3％，但截至目前，其贡献率已增至5％。我们的目标是在未来3年内将其提升至10％。截至目前，centuary品牌床垫可以在我们的网站上在线购买 - 以及其他电子商务平台，如flipkart，amazon，pepperfry。
我们收入的主要贡献来自印度的线下销售额为92％。我们的移动应用程序'mattsapp' - 这将提高'销售收盘率'，并促进'向上销售'更高端的产品和价格点。
Since some years, 中央床垫 is consistently growing at a CAGR of 18-19 %, which is much higher than the market average of 10-11 %. The company is targeting 25%-30% revenue growth in line with its vision of becoming Number 1 player in Comfort & Bedding Industry in the Country.