“我们的目标是实现25%-30%的收入增长”:uttam malani

与执行董事uttam malani,centuary床垫的独家对话谈论了公司的发展计划。
uttam
uttam malani

床垫行业如何在印度发展?据你所知,推动这一细分市场增长的因素是什么?

 

Today sleep is next to fitness and it is catching up its due importance. In the recent past lot of developments took place within the industry in terms of new technologies and innovations – be it memory foam, Green Gel foam and coir etc. which are bouncing back to its past glory, however, Spring Mattresses are losing its share in the market gradually. Though, awareness is still an issue when it comes to the selection of mattresses, but the increasing purchasing power of 印度人 consumers as well as more exposure due to international travels, people are aspiring to have high-end and new age mattresses which ensure the right spine & back support offering a perfect sleeping experience.

消费者的需求也倾向于采用环保材料制成的床垫,如橡胶椰壳,无化学装饰等。另一个趋势是人们根据床的尺寸和分层视角提出的尺寸定制床垫。最近很多技术都在不断发展。对于床垫三个基本组件是椰壳纤维/泡沫/弹簧,以及这些各种支持组件/组合正在发展势头,每个公司都有自己的配方或技术,他们正在制作床垫。

 到目前为止,我们对印度市场中心床垫的旅程有所了解。您在此细分市场中享有何种市场份额。 

Established in 1988, Centuary Fibre Plates was founded by Late Mr. Bhagwandas Malani & his son Mr. Purshottam Malani. The company had initially started-off as an OEM of rubberized coir for a then popular mattress brand called “Rilaxon”. By early 1990s, the company launched its own brand and called it ‘Centuary Mattresses’, which later became a household name in South and Central India. Three decades old, Centuary Mattresses is one of the leaders in bedding solutions and offers variety with comfort and currently features in the top 3 players in the 印度人 mattress industry. Over the years, 中央床垫 has grown from a single plant to 3 plants in the country – 2 in Telangana and 1 in Orissa.

 

目前,印度舒适和床上用品行业的市场份额为7,500亿卢比,其中三分之二由无组织的参与者主导。 centuary床垫在有组织的业务中占有15%的市场份额。

 

请关注您的出口业务。该细分市场产生的收入份额是多少?

十年来,中游床垫一直向中东和欧洲地区出口床垫和婴儿睡眠相关产品。出口对公司的总收入贡献了约3%。

 

请了解您在线和离线领域的当前分布情况。未来有哪些计划可以提升发行量。还能说明你的特许经营扩张吗?

在本财年初,电子商务对我们整体销售额的贡献率为3%,但截至目前,其贡献率已增至5%。我们的目标是在未来3年内将其提升至10%。截至目前,centuary品牌床垫可以在我们的网站上在线购买 - 以及其他电子商务平台,如flipkart,amazon,pepperfry。

我们收入的主要贡献来自印度的线下销售额为92%。我们的移动应用程序'mattsapp' - 这将提高'销售收盘率',并促进'向上销售'更高端的产品和价格点。

我们的3,500多家经销商和250多家独家品牌商店(ebos)提供中央床垫。该公司的目标是到2020年将其增加到5000多家经销商/分销商/批发商和400多家独家品牌店。在telangana和andhra pradesh,我们拥有1000多家经销商/分销商/批发商和100多家独家品牌店。我们离线销售的约30%来自ebos。

 

最后,请大家强调你的成长计划。

Since some years, 中央床垫 is consistently growing at a CAGR of 18-19 %, which is much higher than the market average of 10-11 %. The company is targeting 25%-30% revenue growth in line with its vision of becoming Number 1 player in Comfort & Bedding Industry in the Country.

 

 

 

 

 

uttam malani
 
 
 
 
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