“尽管经济放缓,我们继续看到消费者牵引”:佳丽upadhye

在withmanjari upadhye,首席执行官国内业务的独家对话中,印度Welspun公司棚灯品牌是如何赢得了负增长放缓。
Welspun
Manjari Upadhye

空间,溢价家纺品牌从Welspun公司的房子。印度Welspun是总部设在mumbai.it一家纺织公司是亚洲最大,世界第二大毛巾生产商。它出口超过94%的公司家纺产品上升到50多个国家。与佳丽upadhye,首席执行官国内业务的独家对话中,印度Welspun有限公司棚灯品牌是如何赢得了负增长放缓。 

家纺品类已经开始在节日销售越来越高牵引力。空间是如何利用这一趋势?

Festivals are a key occasion of celebration in India & festive season presents an opportunity for our category as bed sheets & towels are thoughtful and convenient gifts.Festive buying and gifting is an opportunity which remains relatively under leveraged by brands in the category.

SPACES is leveraging the trend since 2018 with our festive gifting collection – Rangana, which is inspired by traditional arts forms. It is limited edition collection meant to leverage festive period sales across the country, be it Pujo in East, Dussehra in South & West, or Diwali across the country. The collection celebrates the exclusivity of Indianartforms& each theme in the collection draws inspiration from the colors, motifs and styles ofartforms peculiar of diverse regions across India. Ranganathus brings home the celebratory diversity of our country. 

Since this vivid collection received very favorable response from the consumers last season, we have re-introduced Rangana 2.0 for festive season of 2019. We are running an integrated campaign by promoting Rangana on multiple consumer touchpoints across online & offline channels.

你见过低迷的经济有何影响?如何的是消费者信心这个时间呢?

Indeed the economy is slow moving, the repercussion being consumers who are more & more focused on seeking value offering. However we still continue to see traction from consumers who are seeking differentiated products offered by SPACES. 

这是你的上扬的产品在不断的节日期间?

Our limited edition festive gifting collection – Rangana is primarily our uptick product to leverage festive period sales. Our other innovative products like HygroCottonTM& Bamboo Charcoal collection are also fast moving with consumers all-round the year & especially during festive season.

你看到就排灯节的销售都在关注这一类经营品牌的任何竞争?

In India bed & bath home linen is a majorly unorganized category, with merely 4% to 5% being branded product share & few key brands operating in the market. They are all active in promoting their products during Diwali since it is a key sales period & this healthy competition is desirable to uplift the total share of branded products in the category.

Manjari Upadhye
 
 
 
 
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