paytm 商城，一个电子商务的玩家已经提升了自己的游戏规模，现在正处于一个惊人的转向盈利的距离。在解决物流成本的创新方法的支持下，它的目标是在2年内成为ebitda积极的。在印度，物流是间接费用的最大贡献者，并且占任何电子商务公司运营成本的30％以上。 paytm mall通过其创新的o2o（在线到离线）模式成功控制了这一成本，其中采购和交付由当地零售商完成。
Under its O2O model, Paytm Mall has signed up with sellers who were already using Paytm payment services, therefore bringing them 线上 to list and sell their products on PaytmMall. This has helped Paytm Mall on multiple fronts. First, it has drastically reduced the cost as the company does not need to own and operate its own warehouse. Secondly, the sellers use the local courier services for delivery, thereby bringing down the time & cost of deliveries. Thirdly, the cost of acquiring sellers has gone down as most of these sellers were already accepting payments using Paytm. With 3 lakh merchants on its platform, paytm Mall has the largest seller base in India who delivers the 制品 to the customers themselves.
Srinivas Mothey, Sr. Vice President at paytm Mall said, “Earlier many of our sellers were using our warehouse system for managing delivery. Now our sellers manage sourcing, delivery & returns themselves and we are focused on providing them with technology support and training them to come 线上. With this new model, we have dropped almost 30% sellers but have managed to save up to 60% cost. Therefore, we have become a technology provider in logistics instead of being a logistics service provider