大型零售商如何扩大在小城镇的存在?

西部,大型集市和马裤等大型零售商在小城镇中呈指数级增长。
大型零售商如何扩大在小城镇的存在?

优质的零售房地产在印度真的是一个挑战。一旦我们转向那些缺乏优质零售空间的二线市场,情况就会变得更加严峻。然而,小城镇的指数增长迫使零售商在这些市场扩张。虽然,

 小城镇缺乏优质商场,吸引零售商走向高街和独立购物中心,即。西区已在阿拉哈巴德和坎普尔等城市推出高街商店。在高街上开设了大约55-60家商店,而生活方式计划在斋浦尔的独立购物中心开设店铺。让我们了解其他大型零售商的增长计划。

 

•未来集团的大型超市连锁大型集市计划在未来12个月内在全国范围内推出约100家门店,以瞄准超值购物者。

 • 轻松的一天, a part of Future Group plans to operate 24*7 ‘neighbourhood grocery outlets’ (occupying spaces ranging between 1500-4000 sq. ft.) in Tier I, Tier II & Tier III locations to provid购物 convenience to its customers throughout the day and night, especially after the Govt. relaxed its norms on 24*7 retailing in India.

 • Anchor retailers prefer to launch their outlets in Tier II & III cities via the FOCO (Franchisee Owned & Company Operated) & FOFO (Franchisee Owned 专营权e Operated) models to lower their input costs of real estate, since the markets are nascent and largely untested. Therefore, such models enable the retailers to have a lesser Investment exposure while still offering their 制品 and merchandise to the untapped Middle Income Group in Tier II & III cities.

• ‘Trent’ is the retail arm of Tata Sons. 西边, a 时尚 anchor brand of 特伦特 prefers BTS options in emreging Tier II & III cities. Such option give them the flexibility of better designing their store layouts.

 • 特伦特’s value 时尚 brand ‘Zudio’ has launched in smaller (Tier II & III cities), other than Bengaluru. Due to its low merchandise price points and low margins, it opts for properties at low rentals which is mostly available in Tier II & III cities. For Tier I markets, they y prefer to work on below market rentals or revenue share, since it achieves higher sales volumes.

(上述文章中的一部分信息摘自题为“推动零售革命 - 新兴城市范式”的报告) 

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