The cost of asset can range from INR 5,000 to 30,000. A typical large refrigerator cost about 10-12K each and a ViziCooler costs about 4-5K each. However, the scale of proliferation increases investment significantly.
The primary purpose of supplying these assets is to gain a brand presence in Retail shop, right in front of customer and maintaining product quality by ensuring that product reaches consumer in right state so that consumer experience is of utmost quality.
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At times, 零售商 may decide to switch OFF the asset believing that outside temperature is cold enough. However, this may impact product quality e.g. chocolate texture may deteriorate and consumer experience may get impacted.
快速消费品 company may experience decline in demand from a 零售 outlet, however, Refrigerator could be still used for keeping other 制品.
It could be possible, that the assets are installed in sub optimal environment that might degraded the performance of the assets or expose assets to suboptimal conditions where assets can fail.
Companies have large deployment base, reaching out to each and every asset is a humongous task. Time and cost to deploy becomes critical as numbers get multiplied by the base.
Since price of the asset itself is low, per unit budget for monitoring assets over year is lowered further. Thus it may be difficult to cover cost of technology, cost of deployment, cost of data (if applicable) etc.
Installation of any monitoring mechanism at Retailer will require field engineer to spend time inside Retailer outlet. Based on busy hour of the day, 零售商 may not want fiend engineers to operate inside Retail outlet.
Issues like limited monitoring budget and asset warranty, can be overcome by innovative IoT companies, those who can build a 技术 that is cost effective, at the same time ensures that warranty of the equipment is kept intact. Large scale presence of 快速消费品 和品牌可以为物联网的大公司的机会。
Issues such as non-cooperation of retailers can be overcome by Team work, where Brand can associate its representative while installation or initiating a call to retailer and educating / informing 零售er about the initiative taken by company.
No doubt, saying is easier than done! But these challenges is what opens door for innovation and startups who can solve these big issues.
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