印度杂货业务如何变大?

There are over 12 million small stores in India and account for over 90% share of the 印度人 F&G market, which is predicted to reach USD 810 Billion by 2020
印度杂货业务如何变大?

The grocery business in India is distinctive in many ways, primarily due to the diversity of consumers and the unique distribution models of the retail sector. From mom and pop stores to giant supermarkets to 线上 grocery stores, the grocery business in India operates across channels. However, most of India's 杂货 business happens through the unorganized sector, which mainly comprises of small stores, also known as kiranas. There are over 12 million small stores in India and account for over 90% share of the 印度人 F&G market, which is predicted to reach USD 810 Billion by 2020.

Indians have traditionally relied on mom and pop stores for their monthly food & 杂货 needs. These stores have a personal connection with their customers and are well versed in customer preferences, which in turn enables them to stock locally relevant products. 印度人s prefer buying their monthly supplies from these local stores for various reasons such as proximity, availability of credit, and the option to return/exchange 制品.

更大的图景

在全球范围内,印度是第六大食品杂货市场,由于人口增长和可支配收入增长,它具有巨大的增长潜力。印度食品杂货市场占印度零售市场总量的69%,为零售商提供了大量机会。许多零售商都试图利用这种潜力而没有实质性的结果。当地的kirana仍然是印度杂货业务的中心,90%的分销都在其下。即使零售业巨头在购买食品杂货时互相争斗成为消费者的习惯,小商店仍然坚守阵地。

电子杂货的兴起:

然而,随着可支配收入和互联网普及率的提高,预计杂货市场将在不久的将来实现跨越式发展。该物流市场规模在2017年价值6.69亿美元,预计到2020年将增长到160亿;转化为惊人的148%cagr。事实上,印度是世界上最年轻人口的家园(平均年龄为27.6岁),这在印度食品杂货市场的预期转变中起着重要作用。年轻消费者拥有可支配收入和智能手机,他们精通互联网,并且喜欢在网上订购杂货,因为他们的生活方式很忙。这一变化主要有助于在印度创造一个充满活力的市场环境,并为有组织的电子零售商提供了机会。

挑战:

The poor logistics system in India is the biggest barrier to the 发展 of e-commerce in the F&G sector. E-杂货 players need to work in tandem with small stores to succeed. However, the two major business models in 线上 space - inventory led and aggregator based - which are being used to capture the US$ 810 Billion 印度人 market by 2020, haven't been able to include the small stores in the organized sector. This can be attributed to the fact that these stores suffer from inefficient inventory management, lack of product variety, a high cost of procurement, and haven't adopted new technology, which limits their participation in aggregator based e-Grocery models.

在消费者方面,电子商务玩家无法复制传统妈妈和流行商店提供的个性化服务。为了填补这些空白,planet11正在利用无组织食品和杂货业的巨大潜力。我们采用线上到线下(o2o)格式,而不是坚持纯粹的电子商务,利用现有的kirana商店,通过与小店主密切合作,创造一个双赢的平台。

bengaluru - 完美的试验场:

bengaluru拥有多元化的人口统计数据(其中包括10%的外籍人士),大型白领劳动力,精通技术的消费者。这些因素与完善的初创生态系统相结合,使该市成为电子零售的理想试验场。当我在2014年访问bengaluru的一项任务时,我被在城市的每个角落里发现的创业驱动所吸引。 bengaluru为电子零售业提供的机遇和挑战激发了我构思kirana11,这是一个利用当地商店在线区域以满足新兴消费者需求的o2o e杂货平台。

bengaluru是真正的城市印度的横截面。由于其国际化的性质,这座城市是一个完美的试验场。作为印度人口第三大城市和印度人口最多的第五大城市群,bengaluru拥有巨大的市场份额,同时提供无与伦比的零售渗透率。什么是比bengaluru尝试创新的e杂货格式更好的地方?

总而言之,互联网连接的出现,多种支付方式和智能设备的普及,再加上年轻印度人对便利性的不断增长的需求,为印度的食品杂货的兴起奠定了坚实的基础。然而,鉴于印度杂货业务所面临的物流和scm挑战,o2o商业模式是印度杂货业务的下一个重点。

这篇文章已经被nakkyun chong,首席执行官,韩国外籍人士写下来

发布日期
没有赞助
住:现在正在读书的人
 
 
 
 
热门文章
为你推荐