4 Start-up 印度人 Beverage Brand Stories You Should Know About

The article sheds light on few promising startup stories which are redefining 印度人 beverage market

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and other soft drinks were catered to youngsters.

好了,这些都是概念属于昨天。如果我们看一下最近的数据,印度保持了市场规模的有机包装食品和我们$ 54.6mn饮料在2017年,这是全球性的品类销售的0.1%。

Today, beverage market is bifurcated into various segments starting from whiskey, wine & cocktails to health drinks & powdered juices amongst others. The 印度人 beverage market is comprised with plenty of options & variants for alcoholic as well as non-alcoholic lovers catering all kinds of tastes & preferences. Owing to astonishing growth in this vertical, the start-up scene in this space has been mature drastically.

Let’s shed light on few promising startup stories which are redefining 印度人 beverage market

Rage Coffee

Started by Bharat Sethi, a serial entrepreneur who have built two successful ventures in past. In fact, he started his first business at the age of 16. Seeing the shift to coffee for many people around me, as their go-to beverage inspires Bharat to launch Rage Coffee. Speaking on same he said, “I wanted the idea to mature and I started collecting data, doing surveys and quickly established a growing demand for this gap. Having built consumer brands & 线上 marketplaces from scratch over the last 8 years, I obviously wanted to get more data, understand my audience more and that’s when started talking to shoppers in retail outlets.” As of the brand is present in about 300 outlets locating at Delhi, Pune, Chandigarh, Mumbai, Hyderabad & Bangalore. As of now, the company has raised small investment from RannvijaySingha who’s joined the company as an early investor and brand evangelist.

The Good Life Company(TGL)

美好的生活公司是印度发展最快的热饮启动。 TGL合作的开始。追溯时TGL合作。联合创始人bhuman达尼,欧洲工商管理学院的MBA学位,走进了东印度公司专卖店在伦敦的某一天,他一点也不知道,这将改变他的生活。在特种茶的世界里没有背景,这样的经历使他愿意了解酿造,共混物和刀片。但这只是开胃助长了他渴望在这个空间里更多的知识。于是他开始了他与简佩蒂格鲁,在世界茶最负盛名的大师搅拌机的一个学徒,并了解茶,起源和创造的完美融合植物的影响。

At the same time, in another corner of the world, Shariq Ashraf, an MBA from Oxford University and a self-professed tea aficionado was inspired by another tea company. While travelling through Argentina, he came across “Tealosophy”. Its founder, Inés Berton, inspired Shariq with her enviable tea knowledge and he began to work towards bringing this spectacular range of speciality teas to India. They were creating the perfect business model, when these ‘brew-bros’ met at a Mumbai alumni event of The Boston Consulting Group (BCG), a leading global management consulting firm, where both had previously worked. Their shared love for tea and a passion to bring inspired brews to millions in India brought them together to create The Good Life Company or TGL Co. As of now,  has raised a primary investment of INR 8.75 Cr. & secondary investment of 7.75 Cr. through strategic investors.  In May 2019, thje company introduced 10 TGL products at more than 150 points of retail sales TGL 制品 are also  available at Foodhall outlets in India.


SipWise Beverages offers a range of juices to the millennials who might have wondered what if green tea became a juice or a healthy herb turned tasty. Founder Harish Mohan feels that there are huge opportunities for product category creators in India. Mohan got inspiration to launch SipWise while he was at Duke University where he got exposed to a range of functional beverages. This exposure made him realize humengous gap in the 印度人 market for beverages that could offer value beyond cola and fruit pulp based drinks. Mohan started sipwise with a vision to offer a health drink which is an amalgamation of age-old herbs and natural ingredients. With the support of R & D team based out of South India, his dream for Sipwise Beverages was born.As of now, the brand is available via modern trade channels including Nature’s Basket, Star Bazaar, Big Basket and Grofers, mainly in 4 cities-Mumbai, Bangalore, Pune, and Goa.


在2015年6月推出,epigamia拥有超过21种不同型号的产品,是整个万个触摸点,包括现代商贸连锁店如依赖新鲜,戈德瑞大自然的篮子,未来groupfoodhall,大商场,并提供Hypercity的。电子商务平台,包括大筐和亚马逊。通过这项投资,epigamia看起来秤盘,印度在未来几年进入5万个专卖店。This year Actor Deepika Padukone joined Epigamia a partner and strategic advisor. In an interaction Rohan Mirchandani highlighted, “We don’t peg ourselves to the strictly yogurt category only but rather see epigamia as competing in the massive Snack market, estimated at >25,000 Cr across India.” He highlighted that his company could launch plant-based beverages in the future that would additional part of existing yougurts and smoothies.





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