nykaa如何促进其全渠道存在?

nykaa美容酒吧是一个拥有大师班和专家改造的美容动画,让客户可以与领先的品牌和产品进行一对一的互动。
nykaa如何促进其全渠道存在?

Nykaa, India’s largest multi-brand e-commerce beauty platform opened first of its kind  brick & mortar Nykaa store at VR Mall, Whitefield, Bangalore. This follows in-line with the e-commerce players omni-channel approach to beauty retail. The Nykaa Luxe store is positioned on the ground floor of the mall and features brands like Estée Lauder, 倩碧, L’Occitane, CIATé, 湖人女孩 along with nykaa Beauty, the in-house range of cosmetics, offering the discerning beauty shopper a premium luxury experience and a bouquet of brands and categories to choose from.


‘With our omni-channel strategy we will be available at every touch point for our customers. We want to give them to ease to shop a product at their convenience and comfort, whether through 线上 or while visiting a store. The success of our 电子商务 store has given us a keen understanding of our customers, who trust our choice and offer’, says FalguniNayar, founder & CEO, nykaa.com. Also present for the afternoon was  Adwaita Nayar, Head of Offline Retail Strategy.

nayar参观了vr mall,bangalore宣布推出nykaa奢侈品店并举办nykaa美容酒吧 - 一个带有大师班和专家改造的美容动画,让客户与领先的品牌和产品进行一对一的互动。在vr商场的nykaa luxe商店旁边,这个版本的活动将有指甲珐琅品牌o.p.i,护发品牌wella和nykaa美容。这将是第五版的nykaa美容酒吧已经访问过chandigargh,hyderabad,kolkata和ahmedab​​ad。 

Spread over 650 sq feet, the Nykaa Luxe store is sure to add a unique element to the offering at VR Mall as it brings a rare combination of beauty solutions under one roof. Trained beauty experts will be present at the store to offer recommendations and solutions to shoppers.Nykaa opened its first brick & mortar store at T3 Terminal, New Delhi in 2015 and its second store at the domestic Arrivals terminal of the T2 Terminal at Mumbai Airport. The opening of this Nykaa Luxe stores is in line with the aim to open 30 offline stores across India by 2020. The stores will also showcase the popular nykaa Cosmetics 制品 with lipsticks, nail enamels, face compacts, kajals and eyeliners.

目前全国有5家nykaa奢侈品商店,包括无限购物中心 - 孟买,vr bengaluru和最近在汗市场开设的商店 - 新德里。自2012年推出以来,nykaa在美丽的垂直行业中实现了强劲增长提供超过700个品牌和80,000种产品的600亿卢比。为了在2017年之前实现盈利,nykaa在2016年12月结束了上一轮融资,筹集了104.3亿卢比。


 

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